Ullu understood that internet consumers are often hesitant to subscribe to new apps sight unseen. To combat this, they uploaded extensive materials to YouTube, including: First episodes of highly anticipated web series Uncensored trailers and teasers Compilation clips showcasing dramatic high-points

The platform's founder and CEO, , found himself at the center of two major legal controversies in 2021. In August, Mumbai Police filed a sexual harassment case against him based on a complaint by an unnamed woman. In a twist, the Ullu app's official spokesperson claimed the accuser was actually involved in an extortion case against the company, which was filed in Lucknow in June 2021. These incidents put a spotlight on the often-unregulated and high-stakes world of India's new-age OTT platforms.

A comparison of Ullu's marketing model with Share public link

Unlike high-budget Bollywood productions, these series were set in recognizable middle-class Indian households, chawls, and small towns, making the drama feel immediate and close to home.

While known for erotic content, 2021 also saw Ullu make a concerted effort to branch out into true-crime and thriller genres. This move was likely a strategic attempt to broaden its appeal and fend off criticism.

Ullu is a popular Indian streaming platform known for its bold and engaging content. Here's a general review of some of the notable web series from Ullu released in 2021:

: A unique medical-themed comedy-drama released in July 2021. It centers on a young man with a rare physical condition and the chaotic, often humorous, ways the people around him try to exploit it. Watching Ullu Content on YouTube

Ullu closely monitored YouTube comments, likes, and view counts to understand exactly what audiences wanted, allowing them to greenlight sequels and similar concepts with minimal financial risk.