The featured marks prove that the best symbols can be drawn from memory by an average consumer. Complexity is the enemy of retention. Scalability Matters
Exploring the psychological impact of unity, infinity, and cosmic perfection.
Symbol by Angus Hyland and Steven Bateman is more than just a coffee table book; it is a rigorous, encyclopedic tool for visual problem-solving. Whether you own the heavy physical paperback or access an official digital version, it is an investment that will elevate your branding work for years to come.
In the visual landscape of modern branding, a symbol is the ultimate distillation of identity. Creating a mark that is instantly recognizable, culturally resonant, and timeless is one of the most challenging tasks in graphic design. For over a decade, has stood as one of the most influential compendiums on the subject. Symbol By Angus Hyland And Steven Bateman Pdf
Graphics that imply depth, security, or focus. 2. Representational Symbols
These are marks that do not rely on literal representations of objects or letters. The book breaks these down into: Exploring unity, infinity, and wholeness.
Marks that convey energy, inclusivity, or centralization. The featured marks prove that the best symbols
: Each entry includes the designer, the client, the year of creation, and a brief description of what the symbol represents.
Unlike a simple encyclopedia of icons, this book offers 32 in-depth case studies. For example, it dissects the evolution of the Nike Swoosh , the WWF Panda , and the Peace Sign . The PDF version allows readers to zoom in on the fine details of these sketches and final vectors—something invaluable for students.
: The volume features detailed sections on classic symbols—like the London Underground and WWF panda —providing historical context and design evolution. Content Highlights Symbol by Angus Hyland and Steven Bateman is
: Features in-depth sections on both "classic" long-standing symbols and exceptional recent designs to provide professional context.
Published by Laurence King Publishing, Symbol is a comprehensive compendium of graphic trademarks. The book features over 1,300 individual symbols from historical masters and contemporary studios alike.